TOP MARKETING CAMPAIGNS OF 2018
The million dollars “Egyptian Pounds” in our case question is; How did this marketing campaign effect everyone and everything around it? The answer is simple. A marketing campaign needs to be FRESH, INNOVATIVE, and most importantly CATCHY. It needs to stick with people and create a MASSIVE BUZZ! If and only if a marketing campaign gets executed seamlessly, it could have the power to inspire, educate, entertain and attract audiences to a brand as nothing else can.
With an enormous amount of emerging social media platforms, channels, insights, and technologies available to us “brands”, there has never been more scope for innovative, LIFE changing marketing campaigns today!
These are the best of the best; Let us take a look.
PEPSI #70_years_lovely
To celebrate seventy years of Pepsi, Pepsi thought of recreating some music and movie scenes in the entire video starting from seventy years ago. Dating back to back. At the end they presented every Pepsi can from day 1 until the Pepsi can today. So humorous and super entertaining, WE LOVE THIS!
CAIRO FESTIVAL CITY MALL #5YEARSYOUNG
To celebrate their fifth anniversary, CFCM took it all the way home on this one. #5YEARSYOUNG on everything starting with on-ground and online games, prizes, competitions and much more. This video presents it all! Amr Diab and Tamer Hosny concerts, a chance to win A TRIP TO PARIS etc…
VODAFONE EGYPT
CELEBRITIES + THE WORLD CUP= NEED WE SAY MORE?
AHMED HELMY AD- #IMAGAINSTBULLYING
Ahmed Helmy partnered up with UNICEF to create awareness and find a solution to “BULLYING”. This campaign was extremely influential to a lot of people, It is an encouraging message to everyone who has ever been a victim of bullying. ARE YOU AWARE OF YOUR SURROUNDINGS?
LinkedIn- #whatAREYOUINITFOR ?
In a change of advertising pace for the professional networking brand, at the beginning of this year, LinkedIn created a social media marketing campaign that shifted the focus from the site’s capabilities to their audience by asking, “What are you in it for?” With the answers members submitted about why they push themselves professionally, LinkedIn created a video ad marketing campaign that launched during the Golden Globes. The ads featured professionals in a wide variety of fields:
https://youtu.be/cYxymqFuszI
ZAIN RAMADAN EGYPT
This one hit home for us. Ranking in almost 21 Million views on Youtube.
While these marketing campaigns are all very different, the common thread between them is the use of digital channels and strategies to raise brand awareness and stand out from the competition in their industry.
By being authentic, focusing on creativity, understanding the core audience and harnessing emerging technologies these campaigns show how brands can engage, attract and inspire consumers in a way that drives tangible long-term success.