A $90 Million, Egyptian Lucky Charm?
With every new fulfilling media product dropped into the market, we grow more and more fond of how creative minds work and think alike; an artistic vision is all what we base our work upon. Last June GoodPeople Films launched a mesmerizing advertisement for Palm hills development that left us all with expressive yet imaginative mind-blown cells.
Most likely, the majority of Egyptians saw Palm Hills Development’s video advertisement and were stunned by its quality and innovation, but that’s not the reason behind our focus today. In fact, we’re here today to take our hats off to GoodPeople Films for their undeniable sense of art that made them choose precisely David Hockney’s Pool with 2 figures painting; the artwork that was just sold for $90 million in a New York City auction, setting a new record for a living artist and breaking the previous record set by Jeff Koons whose sculpture “Balloon Dog” sold for $58.4 million at auction in 2013. The 81-year-old British artist-D. Hockney-painted the work in 1972 in the wake of being inspired by the two photos he found compared on his studio floor. It demonstrates a man in a pink coat looking down at another figure swimming submerged in a swimming pool.
Adopting “Where Life imitates Art” as the campaign’s slogan, GoodPeople Films perfectly demonstrated what creativity and simplicity means. By Integrating some of the most iconic and memorable work of art ever created into their concept for Badyã Compound, they managed to construct a perfectly welded artistic experience for the audience. Needless to mention, the careful selection of each painting fused in the storyboard; A Bigger Splash & Pool with 2 Figures by David Hockney, Frida Kahlo on white bench by Nicolas Muray, Vase with irises against a yellow background by Vincent Van Gogh and many more indelible pieces of art.
The linkage between GoodPeople Films’ initiative with selecting that specific painting and its auction record just a few months apart leaves us wondering about the masterminds behind the media company’s unquestionable talent that rose in Egypt, elevating our hopes for an Egyptian presence in the international media and advertising field as a worthy opponent. Furthermore, we can’t help but ponder about the possibility of that advertisement being the good luck charm for D.Hockney’s painting: Could it be possible? We guess that we’ll leave that to your perceptions!